How Metrics Will Increase Your Corporate Writing Sales
October 24, 2010 | Posted by : Andy Bartling | Corporate Messaging,Corporate Messaging Platform,Corporate Writing,Sales Message,Sales Messaging,Slideshow | 1 Comment»
An organization's sale message is a moving target: What’s relevant today may be old news tomorrow. Show your client (or employer) how the right metrics will keep the sales message on point. And you'll have a steady income stream that you ...
The New Sales Weapon for Corporate Writers
October 17, 2010 | Posted by : Andy Bartling | Corporate Messaging,Corporate Messaging Platform,Corporate Writing,Marketing Metrics,Sales Message,Sales Messaging,Slideshow | 5 Comments»
Ask a marketing director which additional skill she wishes she had, and you'll inevitably hear, "better understanding of finance." Yes, corporate writing friends, CMOs and CFOs everywhere are becoming better friends--because they have to. Welcome to the New Normal of ...
