Posts Tagged marketing metrics

How Metrics Will Increase Your Corporate Writing Sales

How Metrics Will Increase Your Corporate Writing Sales

An organization's sale message is a moving target: What’s relevant today may be old news tomorrow. Show your client (or employer) how the right metrics will keep the sales message on point. And you'll have a steady income stream that you ...

The New Sales Weapon for Corporate Writers

The New Sales Weapon for Corporate Writers

Ask a marketing director which additional skill she wishes she had, and you'll inevitably hear, "better understanding of finance." Yes, corporate writing friends, CMOs and CFOs everywhere are becoming better friends--because they have to. Welcome to the New Normal of ...