Digging for Diamonds as a Virtual Research Assistant
Do you enjoy doing your own research? Or run from it like the plague? Regardless, you'll enjoy our new guest post from virtual research assistant, Christine Cavaliero (aka 'The Lady in Red'). Her experiences might help guide your own career ...
3 Questions Every Corporate Writer Must Answer Every Day
If you can answer these three questions, you'll have a client (or employer) for as long as you want. The answers are the heart of how to build a Corporate Messaging Platform: the system for customizing and consistently delivering ...
How Much Does the Wrong Sales Message Cost?
Not too long ago, I was interviewing the marketing director of a $50 billion healthcare company. It has a sales force of several hundred, scattered across America. Making thousands of in-person sales calls a week to hospitals and other healthcare ...
Corporate Writers: It’s Time to Reinvent the Wheel
The profession of corporate writing is broken, and we have no one but ourselves to blame. True, we're charged to do more work than ever before, in less time and with fewer resources. But our response isn't working. Instead of ...
The #1 Way Corporate Writers Can Do Better Work in Less Time
How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...
Are You Writing Copy, Or Content?
"People read what interests them. Sometimes it's an ad." -- Howard Luck Gossage, ad man legend in the era of Mad Men. So it's come to this: We don't write copy anymore, because people don't want to ...
Corporate Writers Need More Time to Think
"I can hire people to do everything but think." -- Chief Marketing Officer, Fortune 50 Company. Not too many years ago, I was meeting with the CMO of one of America's largest health insurance companies. He was describing his marketing division--with an ...
Your CEO Knows Your Job Better Than You Do
If you don't want to be an overpriced, in-house 'Kinko's,' then you need to rethink the way you work. Whatever happened to the love affair between business strategy and marketing? There was a day, not too long ago, when every marketing ...
How to Write Well: The World’s Simplest Formula
Guest Post by Michael Masterson. Writer Insider Note: Michael makes a compelling case for balancing logic and emotion in every communication, something I learned very early in my career. Separately, logic and emotion can be powerful in their own right. ...
