Posts Tagged marketing communications

Digging for Diamonds as a Virtual Research Assistant

Digging for Diamonds as a Virtual Research Assistant

January 23, 2011  |   Posted by :   |   Copywriting,Corporate Messaging,Research,Slideshow   |   Comments Off on Digging for Diamonds as a Virtual Research Assistant»

Do you enjoy doing your own research? Or run from it like the plague? Regardless, you'll enjoy our new guest post from virtual research assistant, Christine Cavaliero (aka 'The Lady in Red'). Her experiences might help guide your own career ...

3 Questions Every Corporate Writer Must Answer Every Day

3 Questions Every Corporate Writer Must Answer Every Day

If you can answer these three questions, you'll have a client (or employer) for as long as you want. The answers are the heart of how to build a Corporate Messaging Platform: the system for customizing and consistently delivering ...

How Much Does the Wrong Sales Message Cost?

How Much Does the Wrong Sales Message Cost?

Not too long ago, I was interviewing the marketing director of a $50 billion healthcare company. It has a sales force of several hundred, scattered across America. Making thousands of in-person sales calls a week to hospitals and other healthcare ...

Corporate Writers: It’s Time to Reinvent the Wheel

Corporate Writers: It’s Time to Reinvent the Wheel

August 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   9 Comments»

The profession of corporate writing is broken, and we have no one but ourselves to blame. True, we're charged to do more work than ever before, in less time and with fewer resources. But our response isn't working. Instead of ...

The #1 Way Corporate Writers Can Do Better Work in Less Time

The #1 Way Corporate Writers Can Do Better Work in Less Time

June 27, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   10 Comments»

How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...

Are You Writing Copy, Or Content?

Are You Writing Copy, Or Content?

June 08, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   5 Comments»

"People read what interests them. Sometimes it's an ad." -- Howard Luck Gossage, ad man legend in the era of Mad Men. So it's come to this: We don't write copy anymore, because people don't want to ...

Corporate Writers Need More Time to Think

Corporate Writers Need More Time to Think

June 06, 2010  |   Posted by :   |   Corporate Writing,Slideshow   |   6 Comments»

"I can hire people to do everything but think." -- Chief Marketing Officer, Fortune 50 Company. Not too many years ago, I was meeting with the CMO of one of America's largest health insurance companies. He was describing his marketing division--with an ...

Your CEO Knows Your Job Better Than You Do

Your CEO Knows Your Job Better Than You Do

June 01, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   Comments Off on Your CEO Knows Your Job Better Than You Do»

If you don't want to be an overpriced, in-house 'Kinko's,' then you need to rethink the way you work. Whatever happened to the love affair between business strategy and marketing? There was a day, not too long ago, when every marketing ...

How to Write Well: The World’s Simplest Formula

How to Write Well: The World’s Simplest Formula

May 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   5 Comments»

Guest Post by Michael Masterson. Writer Insider Note: Michael makes a compelling case for balancing logic and emotion in every communication, something I learned very early in my career. Separately, logic and emotion can be powerful in their own right. ...