Playground Marketing: What Comes Around, Goes Around
Moderator's Note: Here's the second in a series of Young Copywriter guest posts. This one is from our returning champion, Shelby Blanchard Stogner, who specializes in giving a voice to growth-minded companies. She can be reached via the contact form ...
Digging for Diamonds as a Virtual Research Assistant
Do you enjoy doing your own research? Or run from it like the plague? Regardless, you'll enjoy our new guest post from virtual research assistant, Christine Cavaliero (aka 'The Lady in Red'). Her experiences might help guide your own career ...
How Much Does the Wrong Sales Message Cost?
Not too long ago, I was interviewing the marketing director of a $50 billion healthcare company. It has a sales force of several hundred, scattered across America. Making thousands of in-person sales calls a week to hospitals and other healthcare ...
Corporate Writers: It’s Time to Reinvent the Wheel
The profession of corporate writing is broken, and we have no one but ourselves to blame. True, we're charged to do more work than ever before, in less time and with fewer resources. But our response isn't working. Instead of ...
The #1 Way to Win More Corporate Writing Clients
Not one in 100 corporate writers knows this secret. But those who do will beat other corporate writers for more work every time. So what's the secret? It's so simple, it shouldn't be a secret at all. If you're going to ...
Attention Corporate Writers: You Have 2 Hours to Be Creative
Corporate writers have everything they need these days--except time to create. Two hours to be creative? That's not an exaggeration. It's a recent quote from a fellow writer, whose boss would rather she crank out words than "waste time" staring ...
The #1 Way Corporate Writers Can Do Better Work in Less Time
How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...
3 Ways Corporate Writers Can Avoid Becoming Institutionalized
It's what the best corporate writers fear most: Becoming so influenced by the ways of the client (or employer) that you lose your objectivity. You're no longer looking from the outside in--discovering opportunities and obstacles that no one else can ...
Are You Writing Copy, Or Content?
"People read what interests them. Sometimes it's an ad." -- Howard Luck Gossage, ad man legend in the era of Mad Men. So it's come to this: We don't write copy anymore, because people don't want to ...
Your CEO Knows Your Job Better Than You Do
If you don't want to be an overpriced, in-house 'Kinko's,' then you need to rethink the way you work. Whatever happened to the love affair between business strategy and marketing? There was a day, not too long ago, when every marketing ...
