Posts Tagged Copywriting

3 Ways Corporate Writers Can Attract New Clients

3 Ways Corporate Writers Can Attract New Clients

July 11, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   14 Comments»

Lately, I’ve been getting lots of questions from freelance copywriters who want to make the move from small-business clients and local design/creative firms to midsized and larger corporations. I’ve spent nearly 30 years working for these plum accounts ...

The #1 Way Corporate Writers Can Do Better Work in Less Time

The #1 Way Corporate Writers Can Do Better Work in Less Time

June 27, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   10 Comments»

How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...

3 Ways Corporate Writers Can Avoid Becoming Institutionalized

3 Ways Corporate Writers Can Avoid Becoming Institutionalized

June 13, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   6 Comments»

It's what the best corporate writers fear most: Becoming so influenced by the ways of the client (or employer) that you lose your objectivity. You're no longer looking from the outside in--discovering opportunities and obstacles that no one else can ...

Are You Writing Copy, Or Content?

Are You Writing Copy, Or Content?

June 08, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   5 Comments»

"People read what interests them. Sometimes it's an ad." -- Howard Luck Gossage, ad man legend in the era of Mad Men. So it's come to this: We don't write copy anymore, because people don't want to ...

Corporate Writers Need More Time to Think

Corporate Writers Need More Time to Think

June 06, 2010  |   Posted by :   |   Corporate Writing,Slideshow   |   6 Comments»

"I can hire people to do everything but think." -- Chief Marketing Officer, Fortune 50 Company. Not too many years ago, I was meeting with the CMO of one of America's largest health insurance companies. He was describing his marketing division--with an ...

7+ Ways to Make Sure You KEEP Your Copy Clients

7+ Ways to Make Sure You KEEP Your Copy Clients

June 02, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   Comments Off on 7+ Ways to Make Sure You KEEP Your Copy Clients»

Guest Post by John Forde, Copywriter’s Roundtable. Writer Insider Note: When I was an in-house corporate writer for the nation's #1 insurance brokerage, I always liked to get as much 'outside' perspective as possible (so that I never became 'institutionalized' in ...

Your CEO Knows Your Job Better Than You Do

Your CEO Knows Your Job Better Than You Do

June 01, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   Comments Off on Your CEO Knows Your Job Better Than You Do»

If you don't want to be an overpriced, in-house 'Kinko's,' then you need to rethink the way you work. Whatever happened to the love affair between business strategy and marketing? There was a day, not too long ago, when every marketing ...

How to Write Well: The World’s Simplest Formula

How to Write Well: The World’s Simplest Formula

May 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   5 Comments»

Guest Post by Michael Masterson. Writer Insider Note: Michael makes a compelling case for balancing logic and emotion in every communication, something I learned very early in my career. Separately, logic and emotion can be powerful in their own right. ...

Do Copywriting Formulas Really Work?

Do Copywriting Formulas Really Work?

May 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   4 Comments»

Direct response writers swear by them. Advertising copywriters swear at them. Where do corporate writers fall? Do copywriting formulas give us the freedom of a narrow focus? Or, infect us with a narrow mind? Here are six of the most revered (or ...