Lessons from Legends: What Grover and David Ogilvy Taught Me About Great Copywriting
Moderator's Note: I'm proud to present the first in a series of Young Copywriter guest posts. Our first is from Shelby Blanchard Stogner, who specializes in giving a voice to growth-minded companies. She can be reached via the contact form on ...
Digging for Diamonds as a Virtual Research Assistant
Do you enjoy doing your own research? Or run from it like the plague? Regardless, you'll enjoy our new guest post from virtual research assistant, Christine Cavaliero (aka 'The Lady in Red'). Her experiences might help guide your own career ...
Corporate Writers: It’s Time to Reinvent the Wheel
The profession of corporate writing is broken, and we have no one but ourselves to blame. True, we're charged to do more work than ever before, in less time and with fewer resources. But our response isn't working. Instead of ...
The #1 Way to Win More Corporate Writing Clients
Not one in 100 corporate writers knows this secret. But those who do will beat other corporate writers for more work every time. So what's the secret? It's so simple, it shouldn't be a secret at all. If you're going to ...
Corporate Writer Guide to SEO: Write for Humans, Not Robots
What's wrong with this picture, corporate writing fans: "A dog is your best friend. I like having a dog, because a dog is loyal and a dog is friendly. A dog shows their love for you by licking you with their ...
Are You Writing Copy, Or Content?
"People read what interests them. Sometimes it's an ad." -- Howard Luck Gossage, ad man legend in the era of Mad Men. So it's come to this: We don't write copy anymore, because people don't want to ...
Do Copywriting Formulas Really Work?
Direct response writers swear by them. Advertising copywriters swear at them. Where do corporate writers fall? Do copywriting formulas give us the freedom of a narrow focus? Or, infect us with a narrow mind? Here are six of the most revered (or ...
