Slideshow

Part II: Experience is the Enemy of Corporate Writers

Part II: Experience is the Enemy of Corporate Writers

August 12, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   6 Comments»

Recently, I claimed that placing too much value on industry experience can do a corporate writer more harm than good. And I called into question the practice of some companies that hire corporate writers based solely on industry experience. Which begs ...

Why Experience is the Enemy of Corporate Writers

Why Experience is the Enemy of Corporate Writers

August 03, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   15 Comments»

I’ve written dozens of Corporate Messaging Platforms for chemical, life sciences and biopharmaceutical companies. But I’m no scientist. I’ve created corporate messaging for electrical engineering firms. But I’m no engineer. And I’ve written about complex financial instruments for the ...

The #1 Way to Win More Corporate Writing Clients

The #1 Way to Win More Corporate Writing Clients

July 26, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   4 Comments»

Not one in 100 corporate writers knows this secret. But those who do will beat other corporate writers for more work every time. So what's the secret? It's so simple, it shouldn't be a secret at all. If you're going to ...

The Einstein 9: The Secret to Better Corporate Writing?

The Einstein 9: The Secret to Better Corporate Writing?

July 21, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   17 Comments»

Of all the tips, tricks and secrets I've learned through the years to become a better corporate writer, leave it to Albert Einstein to have the winner. In nine words, he sums up what has driven my corporate writing since ...

3 Ways Corporate Writers Can Attract New Clients

3 Ways Corporate Writers Can Attract New Clients

July 11, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   14 Comments»

Lately, I’ve been getting lots of questions from freelance copywriters who want to make the move from small-business clients and local design/creative firms to midsized and larger corporations. I’ve spent nearly 30 years working for these plum accounts ...

Attention Corporate Writers: You Have 2 Hours to Be Creative

Attention Corporate Writers: You Have 2 Hours to Be Creative

June 30, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   2 Comments»

Corporate writers have everything they need these days--except time to create. Two hours to be creative? That's not an exaggeration. It's a recent quote from a fellow writer, whose boss would rather she crank out words than "waste time" staring ...

The #1 Way Corporate Writers Can Do Better Work in Less Time

The #1 Way Corporate Writers Can Do Better Work in Less Time

June 27, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   10 Comments»

How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...

Corporate Writer Guide to SEO: Write for Humans, Not Robots

Corporate Writer Guide to SEO: Write for Humans, Not Robots

June 20, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   10 Comments»

What's wrong with this picture, corporate writing fans: "A dog is your best friend. I like having a dog, because a dog is loyal and a dog is friendly. A dog shows their love for you by licking you with their ...

3 Ways Corporate Writers Can Avoid Becoming Institutionalized

3 Ways Corporate Writers Can Avoid Becoming Institutionalized

June 13, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   6 Comments»

It's what the best corporate writers fear most: Becoming so influenced by the ways of the client (or employer) that you lose your objectivity. You're no longer looking from the outside in--discovering opportunities and obstacles that no one else can ...

Are You Writing Copy, Or Content?

Are You Writing Copy, Or Content?

June 08, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   5 Comments»

"People read what interests them. Sometimes it's an ad." -- Howard Luck Gossage, ad man legend in the era of Mad Men. So it's come to this: We don't write copy anymore, because people don't want to ...