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Tailor Your Sales Message to Every Audience

Tailor Your Sales Message to Every Audience

January 13, 2012  |   Posted by :   |   Copywriting,Corporate Messaging,News,Sales Message,Sales Messaging,Slideshow   |   0 Comment»

Imagine every one of your customers and prospects lined up single file at your desk. Would you describe your business to ...

Is Corporate Writing Getting Dumber?

Is Corporate Writing Getting Dumber?

May 28, 2010  |   Posted by :   |   News,Slideshow   |   1 Comment»

Disturbing Report from the Front Lines: "Do not use words, which are nearly absent in our daily conversation." Sage advice indeed, from one of the many writer's blogs on the Web these days. But, there's one tiny problem that turns ...