Corporate Writing

How Metrics Will Increase Your Corporate Writing Sales

How Metrics Will Increase Your Corporate Writing Sales

An organization's sale message is a moving target: What’s relevant today may be old news tomorrow. Show your client (or employer) how the right metrics will keep the sales message on point. And you'll have a steady income stream that you ...

The New Sales Weapon for Corporate Writers

The New Sales Weapon for Corporate Writers

Ask a marketing director which additional skill she wishes she had, and you'll inevitably hear, "better understanding of finance." Yes, corporate writing friends, CMOs and CFOs everywhere are becoming better friends--because they have to. Welcome to the New Normal of ...

Which Sales Message Works Best: Stats or Stories?

Which Sales Message Works Best: Stats or Stories?

Which approach sells better, from the heart or from the head? Don't answer so fast. The real answer may surprise you. To prove my point, I'd like to share an article from direct response writer John Forde. Take it away, John... ................................................. Carnegie ...

How Much Does the Wrong Sales Message Cost?

How Much Does the Wrong Sales Message Cost?

Not too long ago, I was interviewing the marketing director of a $50 billion healthcare company. It has a sales force of several hundred, scattered across America. Making thousands of in-person sales calls a week to hospitals and other healthcare ...

Corporate Writers: It’s Time to Reinvent the Wheel

Corporate Writers: It’s Time to Reinvent the Wheel

August 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   9 Comments»

The profession of corporate writing is broken, and we have no one but ourselves to blame. True, we're charged to do more work than ever before, in less time and with fewer resources. But our response isn't working. Instead of ...

Why Writing is the Last Thing A Corporate Writer Should Do

Why Writing is the Last Thing A Corporate Writer Should Do

August 23, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   12 Comments»

Funny thing about strong copywriters: They can tell a good story--even when there isn't one to tell. In years past, I've been guilty of this myself: writing copy without a messaging strategy in place first. As a result, I was trying ...

Part II: Experience is the Enemy of Corporate Writers

Part II: Experience is the Enemy of Corporate Writers

August 12, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   6 Comments»

Recently, I claimed that placing too much value on industry experience can do a corporate writer more harm than good. And I called into question the practice of some companies that hire corporate writers based solely on industry experience. Which begs ...

Why Experience is the Enemy of Corporate Writers

Why Experience is the Enemy of Corporate Writers

August 03, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   15 Comments»

I’ve written dozens of Corporate Messaging Platforms for chemical, life sciences and biopharmaceutical companies. But I’m no scientist. I’ve created corporate messaging for electrical engineering firms. But I’m no engineer. And I’ve written about complex financial instruments for the ...

The #1 Way to Win More Corporate Writing Clients

The #1 Way to Win More Corporate Writing Clients

July 26, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   4 Comments»

Not one in 100 corporate writers knows this secret. But those who do will beat other corporate writers for more work every time. So what's the secret? It's so simple, it shouldn't be a secret at all. If you're going to ...

The Einstein 9: The Secret to Better Corporate Writing?

The Einstein 9: The Secret to Better Corporate Writing?

July 21, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   17 Comments»

Of all the tips, tricks and secrets I've learned through the years to become a better corporate writer, leave it to Albert Einstein to have the winner. In nine words, he sums up what has driven my corporate writing since ...