Corporate Messaging

Why Experience is the Enemy of Corporate Writers

Why Experience is the Enemy of Corporate Writers

August 03, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   15 Comments»

I’ve written dozens of Corporate Messaging Platforms for chemical, life sciences and biopharmaceutical companies. But I’m no scientist. I’ve created corporate messaging for electrical engineering firms. But I’m no engineer. And I’ve written about complex financial instruments for the ...

The #1 Way to Win More Corporate Writing Clients

The #1 Way to Win More Corporate Writing Clients

July 26, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   4 Comments»

Not one in 100 corporate writers knows this secret. But those who do will beat other corporate writers for more work every time. So what's the secret? It's so simple, it shouldn't be a secret at all. If you're going to ...

The Einstein 9: The Secret to Better Corporate Writing?

The Einstein 9: The Secret to Better Corporate Writing?

July 21, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   17 Comments»

Of all the tips, tricks and secrets I've learned through the years to become a better corporate writer, leave it to Albert Einstein to have the winner. In nine words, he sums up what has driven my corporate writing since ...

3 Ways Corporate Writers Can Attract New Clients

3 Ways Corporate Writers Can Attract New Clients

July 11, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   14 Comments»

Lately, I’ve been getting lots of questions from freelance copywriters who want to make the move from small-business clients and local design/creative firms to midsized and larger corporations. I’ve spent nearly 30 years working for these plum accounts ...

Attention Corporate Writers: You Have 2 Hours to Be Creative

Attention Corporate Writers: You Have 2 Hours to Be Creative

June 30, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   2 Comments»

Corporate writers have everything they need these days--except time to create. Two hours to be creative? That's not an exaggeration. It's a recent quote from a fellow writer, whose boss would rather she crank out words than "waste time" staring ...

The #1 Way Corporate Writers Can Do Better Work in Less Time

The #1 Way Corporate Writers Can Do Better Work in Less Time

June 27, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   10 Comments»

How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...

Your CEO Knows Your Job Better Than You Do

Your CEO Knows Your Job Better Than You Do

June 01, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   Comments Off on Your CEO Knows Your Job Better Than You Do»

If you don't want to be an overpriced, in-house 'Kinko's,' then you need to rethink the way you work. Whatever happened to the love affair between business strategy and marketing? There was a day, not too long ago, when every marketing ...

How to Write Well: The World’s Simplest Formula

How to Write Well: The World’s Simplest Formula

May 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   5 Comments»

Guest Post by Michael Masterson. Writer Insider Note: Michael makes a compelling case for balancing logic and emotion in every communication, something I learned very early in my career. Separately, logic and emotion can be powerful in their own right. ...

Do Copywriting Formulas Really Work?

Do Copywriting Formulas Really Work?

May 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   4 Comments»

Direct response writers swear by them. Advertising copywriters swear at them. Where do corporate writers fall? Do copywriting formulas give us the freedom of a narrow focus? Or, infect us with a narrow mind? Here are six of the most revered (or ...