Author Archive

Corporate Writers: It’s Time to Reinvent the Wheel

Corporate Writers: It’s Time to Reinvent the Wheel

August 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   9 Comments»

The profession of corporate writing is broken, and we have no one but ourselves to blame. True, we're charged to do more work than ever before, in less time and with fewer resources. But our response isn't working. Instead of ...

Why Writing is the Last Thing A Corporate Writer Should Do

Why Writing is the Last Thing A Corporate Writer Should Do

August 23, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   12 Comments»

Funny thing about strong copywriters: They can tell a good story--even when there isn't one to tell. In years past, I've been guilty of this myself: writing copy without a messaging strategy in place first. As a result, I was trying ...

Part II: Experience is the Enemy of Corporate Writers

Part II: Experience is the Enemy of Corporate Writers

August 12, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   6 Comments»

Recently, I claimed that placing too much value on industry experience can do a corporate writer more harm than good. And I called into question the practice of some companies that hire corporate writers based solely on industry experience. Which begs ...

Why Experience is the Enemy of Corporate Writers

Why Experience is the Enemy of Corporate Writers

August 03, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   15 Comments»

I’ve written dozens of Corporate Messaging Platforms for chemical, life sciences and biopharmaceutical companies. But I’m no scientist. I’ve created corporate messaging for electrical engineering firms. But I’m no engineer. And I’ve written about complex financial instruments for the ...

The #1 Way to Win More Corporate Writing Clients

The #1 Way to Win More Corporate Writing Clients

July 26, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   4 Comments»

Not one in 100 corporate writers knows this secret. But those who do will beat other corporate writers for more work every time. So what's the secret? It's so simple, it shouldn't be a secret at all. If you're going to ...

The Einstein 9: The Secret to Better Corporate Writing?

The Einstein 9: The Secret to Better Corporate Writing?

July 21, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   17 Comments»

Of all the tips, tricks and secrets I've learned through the years to become a better corporate writer, leave it to Albert Einstein to have the winner. In nine words, he sums up what has driven my corporate writing since ...

3 Ways Corporate Writers Can Attract New Clients

3 Ways Corporate Writers Can Attract New Clients

July 11, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   14 Comments»

Lately, I’ve been getting lots of questions from freelance copywriters who want to make the move from small-business clients and local design/creative firms to midsized and larger corporations. I’ve spent nearly 30 years working for these plum accounts ...

Attention Corporate Writers: You Have 2 Hours to Be Creative

Attention Corporate Writers: You Have 2 Hours to Be Creative

June 30, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   2 Comments»

Corporate writers have everything they need these days--except time to create. Two hours to be creative? That's not an exaggeration. It's a recent quote from a fellow writer, whose boss would rather she crank out words than "waste time" staring ...

The #1 Way Corporate Writers Can Do Better Work in Less Time

The #1 Way Corporate Writers Can Do Better Work in Less Time

June 27, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   10 Comments»

How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...

Corporate Writer Guide to SEO: Write for Humans, Not Robots

Corporate Writer Guide to SEO: Write for Humans, Not Robots

June 20, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   10 Comments»

What's wrong with this picture, corporate writing fans: "A dog is your best friend. I like having a dog, because a dog is loyal and a dog is friendly. A dog shows their love for you by licking you with their ...