3 Questions Every Corporate Writer Must Answer Every Day
September 24, 2010 | Posted by : Andy Bartling | Corporate Messaging,Corporate Messaging Platform,Sales Message,Sales Messaging,Slideshow | 6 Comments»
If you can answer these three questions, you'll have a client (or employer) for as long as you want. The answers are the heart of how to build a Corporate Messaging Platform: the system for customizing and consistently delivering ...
How Much Does the Wrong Sales Message Cost?
September 13, 2010 | Posted by : Andy Bartling | Copywriting,Corporate Messaging,Corporate Messaging Platform,Corporate Writing,Sales Message,Slideshow | 6 Comments»
Not too long ago, I was interviewing the marketing director of a $50 billion healthcare company. It has a sales force of several hundred, scattered across America. Making thousands of in-person sales calls a week to hospitals and other healthcare ...
