Corporate Writers: It’s Time to Reinvent the Wheel
The profession of corporate writing is broken, and we have no one but ourselves to blame. True, we're charged to do more work than ever before, in less time and with fewer resources. But our response isn't working. Instead of ...
Why Writing is the Last Thing A Corporate Writer Should Do
Funny thing about strong copywriters: They can tell a good story--even when there isn't one to tell. In years past, I've been guilty of this myself: writing copy without a messaging strategy in place first. As a result, I was trying ...
Part II: Experience is the Enemy of Corporate Writers
Recently, I claimed that placing too much value on industry experience can do a corporate writer more harm than good. And I called into question the practice of some companies that hire corporate writers based solely on industry experience. Which begs ...
Why Experience is the Enemy of Corporate Writers
I’ve written dozens of Corporate Messaging Platforms for chemical, life sciences and biopharmaceutical companies. But I’m no scientist. I’ve created corporate messaging for electrical engineering firms. But I’m no engineer. And I’ve written about complex financial instruments for the ...
