Archive for June, 2010

Attention Corporate Writers: You Have 2 Hours to Be Creative

Attention Corporate Writers: You Have 2 Hours to Be Creative

June 30, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   2 Comments»

Corporate writers have everything they need these days--except time to create. Two hours to be creative? That's not an exaggeration. It's a recent quote from a fellow writer, whose boss would rather she crank out words than "waste time" staring ...

The #1 Way Corporate Writers Can Do Better Work in Less Time

The #1 Way Corporate Writers Can Do Better Work in Less Time

June 27, 2010  |   Posted by :   |   Corporate Messaging,Corporate Writing,Slideshow   |   10 Comments»

How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...

Corporate Writer Guide to SEO: Write for Humans, Not Robots

Corporate Writer Guide to SEO: Write for Humans, Not Robots

June 20, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   10 Comments»

What's wrong with this picture, corporate writing fans: "A dog is your best friend. I like having a dog, because a dog is loyal and a dog is friendly. A dog shows their love for you by licking you with their ...

3 Ways Corporate Writers Can Avoid Becoming Institutionalized

3 Ways Corporate Writers Can Avoid Becoming Institutionalized

June 13, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   6 Comments»

It's what the best corporate writers fear most: Becoming so influenced by the ways of the client (or employer) that you lose your objectivity. You're no longer looking from the outside in--discovering opportunities and obstacles that no one else can ...

Are You Writing Copy, Or Content?

Are You Writing Copy, Or Content?

June 08, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   5 Comments»

"People read what interests them. Sometimes it's an ad." -- Howard Luck Gossage, ad man legend in the era of Mad Men. So it's come to this: We don't write copy anymore, because people don't want to ...

Corporate Writers Need More Time to Think

Corporate Writers Need More Time to Think

June 06, 2010  |   Posted by :   |   Corporate Writing,Slideshow   |   6 Comments»

"I can hire people to do everything but think." -- Chief Marketing Officer, Fortune 50 Company. Not too many years ago, I was meeting with the CMO of one of America's largest health insurance companies. He was describing his marketing division--with an ...

7+ Ways to Make Sure You KEEP Your Copy Clients

7+ Ways to Make Sure You KEEP Your Copy Clients

June 02, 2010  |   Posted by :   |   Copywriting,Corporate Writing,Slideshow   |   Comments Off on 7+ Ways to Make Sure You KEEP Your Copy Clients»

Guest Post by John Forde, Copywriter’s Roundtable. Writer Insider Note: When I was an in-house corporate writer for the nation's #1 insurance brokerage, I always liked to get as much 'outside' perspective as possible (so that I never became 'institutionalized' in ...

Your CEO Knows Your Job Better Than You Do

Your CEO Knows Your Job Better Than You Do

June 01, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   Comments Off on Your CEO Knows Your Job Better Than You Do»

If you don't want to be an overpriced, in-house 'Kinko's,' then you need to rethink the way you work. Whatever happened to the love affair between business strategy and marketing? There was a day, not too long ago, when every marketing ...