Attention Corporate Writers: You Have 2 Hours to Be Creative
Corporate writers have everything they need these days--except time to create. Two hours to be creative? That's not an exaggeration. It's a recent quote from a fellow writer, whose boss would rather she crank out words than "waste time" staring ...
The #1 Way Corporate Writers Can Do Better Work in Less Time
How much of your marketing communications materials could you throw away without having any impact on your business? When I'm getting acquainted with a new client, I always ask this question. Invariably, I get answers like, "Oh, about half," or ...
Corporate Writer Guide to SEO: Write for Humans, Not Robots
What's wrong with this picture, corporate writing fans: "A dog is your best friend. I like having a dog, because a dog is loyal and a dog is friendly. A dog shows their love for you by licking you with their ...
3 Ways Corporate Writers Can Avoid Becoming Institutionalized
It's what the best corporate writers fear most: Becoming so influenced by the ways of the client (or employer) that you lose your objectivity. You're no longer looking from the outside in--discovering opportunities and obstacles that no one else can ...
Are You Writing Copy, Or Content?
"People read what interests them. Sometimes it's an ad." -- Howard Luck Gossage, ad man legend in the era of Mad Men. So it's come to this: We don't write copy anymore, because people don't want to ...
Corporate Writers Need More Time to Think
"I can hire people to do everything but think." -- Chief Marketing Officer, Fortune 50 Company. Not too many years ago, I was meeting with the CMO of one of America's largest health insurance companies. He was describing his marketing division--with an ...
7+ Ways to Make Sure You KEEP Your Copy Clients
Guest Post by John Forde, Copywriter’s Roundtable. Writer Insider Note: When I was an in-house corporate writer for the nation's #1 insurance brokerage, I always liked to get as much 'outside' perspective as possible (so that I never became 'institutionalized' in ...
Your CEO Knows Your Job Better Than You Do
If you don't want to be an overpriced, in-house 'Kinko's,' then you need to rethink the way you work. Whatever happened to the love affair between business strategy and marketing? There was a day, not too long ago, when every marketing ...
