How Metrics Will Increase Your Corporate Writing Sales
An organization's sale message is a moving target: What’s relevant today may be old news tomorrow. Show your client (or employer) how the right metrics will ...
Ask a marketing director which additional skill she wishes she had, and you'll inevitably hear, "better understanding of finance." Yes, corporate writing friends, CMOs and ...
Not too long ago, I was interviewing the marketing director of a $50 billion healthcare company. It has a sales force of several hundred, scattered ...
Why Writing is the Last Thing A Corporate Writer Should Do
Funny thing about strong copywriters: They can tell a good story--even when there isn't one to tell.
In years past, I've been guilty of this myself: ...
"Heh heh. My friend was just asked by the SEO folks to use a keyword in the new theme line she was devising for the client. She gave them a lecture on Branding 101 and ripped them a new one.
Imagine…
Just Do It With Sporting Goods.
GE. We bring good electrical appliances to life.
Think different about your personal computer.
Never follow other cars in your Audi."
--Marketing Consultant & Copywriter, San Francisco
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"I've enjoyed many Corporate Writer Insider articles, mainly because they make real sense rather than regurgitating the conventional marketing and copywriting principles that many are too scared to deviate from! I'm a big believer that I'm not really a copywriter, but a story teller - I want to inform and engage, not shout and bully, mainly because I think the readers (aka. customers) are a lot more intelligent than most marketing professionals give them credit for!"
--IT Writer & Marketing Consultant,
Worchester, United Kingdom.
Want to save 20 - 30% of your time and cost on every creative project? Then build a Corporate Messaging Platform first and never start from scratch again. Even better, it is the easy way to deliver the right message to the right audience, every time.
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