Tailor Your Sales Message to Every Audience

Tailor Your Sales Message to Every Audience

Imagine every one of your customers ...

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The Best Marketing Research Is Free?

The Best Marketing Research Is Free?

You can spend a ton ...

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Digging for Diamonds as a Virtual Research Assistant

Digging for Diamonds as a Virtual Research Assistant

Do you enjoy doing your own research? Or run from it like the plague? Regardless, you'll enjoy our new guest post from virtual research assistant, ...

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How Metrics Will Increase Your Corporate Writing Sales

How Metrics Will Increase Your Corporate Writing Sales

An organization's sale message is a moving target: What’s relevant today may be old news tomorrow. Show your client (or employer) how the right metrics will ...

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The New Sales Weapon for Corporate Writers

The New Sales Weapon for Corporate Writers

Ask a marketing director which additional skill she wishes she had, and you'll inevitably hear, "better understanding of finance." Yes, corporate writing friends, CMOs and ...

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Which Sales Message Works Best: Stats or Stories?

Which Sales Message Works Best: Stats or Stories?

Which approach sells better, from the heart or from the head? Don't answer so fast. The real answer may surprise you. To prove my point, I'd ...

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3 Questions Every Corporate Writer Must Answer Every Day

3 Questions Every Corporate Writer Must Answer Every Day

If you can answer these three questions, you'll have a client (or employer) for as long as you want. The answers are the heart of ...

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How Much Does the Wrong Sales Message Cost?

How Much Does the Wrong Sales Message Cost?

Not too long ago, I was interviewing the marketing director of a $50 billion healthcare company. It has a sales force of several hundred, scattered ...

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Corporate Writers: It’s Time to Reinvent the Wheel

Corporate Writers: It’s Time to Reinvent the Wheel

The profession of corporate writing is broken, and we have no one but ourselves to blame. True, we're charged to do more work than ever ...

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Why Writing is the Last Thing A Corporate Writer Should Do

Why Writing is the Last Thing A Corporate Writer Should Do

Funny thing about strong copywriters: They can tell a good story--even when there isn't one to tell. In years past, I've been guilty of this myself: ...

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The Writer Speaks

"Heh heh. My friend was just asked by the SEO folks to use a keyword in the new theme line she was devising for the client. She gave them a lecture on Branding 101 and ripped them a new one.

Imagine…

Just Do It With Sporting Goods.
GE. We bring good electrical appliances to life.
Think different about your personal computer.
Never follow other cars in your Audi."

--Marketing Consultant & Copywriter, San Francisco

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"I've enjoyed many Corporate Writer Insider articles, mainly because they make real sense rather than regurgitating the conventional marketing and copywriting principles that many are too scared to deviate from! I'm a big believer that I'm not really a copywriter, but a story teller - I want to inform and engage, not shout and bully, mainly because I think the readers (aka. customers) are a lot more intelligent than most marketing professionals give them credit for!"

--IT Writer & Marketing Consultant,
Worchester, United Kingdom.

Trends.

Want to save 20 - 30% of your time and cost on every creative project? Then build a Corporate Messaging Platform first and never start from scratch again. Even better, it is the easy way to deliver the right message to the right audience, every time.

Let's Put A Face to the Name.

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