Is Corporate Writing Getting Dumber?

May 28, 2010  |   Posted by :   |   News,Slideshow   |   1 Comment»

Disturbing Report from the Front Lines:

“Do not use words, which are nearly absent in our daily conversation.” Sage advice indeed, from one of the many writer’s blogs on the Web these days. But, there’s one tiny problem that turns this writer’s intent upside down. Do you see it?

After running across this gem, I asked the Linked In Community of Writers and Editors, “Is this truly the quality of corporate writing today?” I received a flood of answers–some insightful, some just plain funny:

  • “Okay… I’ll stick to body language, eye contact, hand gestures, facial expressions, and vary tone and inflection of non-syllabic utterances.”
  • “Blame Microsoft.” (Amen, brother.)
  • “If you think writing is heading down the toilet, drop in to my world… that would be graphic design. Every thirteen-year-old kid who has access to a computer and can spell ‘Illustrator’ (with or without a comma) thinks they’re a graphic designer.”
  • “Often writing is outsourced for sums of money that I wouldn’t pay a ditch digger.” (At least the ditch digger’s employer might pay his health insurance.)
  • “Let’s, just, abandon, words, completely, in, favor, of, YouTube, since, most, of, the, best, words, are, sadly, abandoned, in, daily, conversation, anyway. Idiocracy is coming.”
  • The answers are still coming in, and you can find them all here.

The moral of the story? If you’re a stickler for grammar, you might like this respondent’s admonishment, “Don’t use commas if you don’t know where to put them.” But I think this comment is far more telling, “A little knowledge is a dangerous thing–if you’re content with only a little knowledge.” To be a good corporate writer today, you just have to work harder at your craft than in the days before the mobile app. Just because others expect less from writers and writing doesn’t mean you should accommodate them.

That would be a terrible misteak.

Related Posts

There is no related post.

1 Trackback or Pingback for this entry