Archive for May, 2010

How to Write Well: The World’s Simplest Formula

How to Write Well: The World’s Simplest Formula

May 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   5 Comments»

Guest Post by Michael Masterson. Writer Insider Note: Michael makes a compelling case for balancing logic and emotion in every communication, something I learned very early in my career. Separately, logic and emotion can be powerful in their own right. ...

Do Copywriting Formulas Really Work?

Do Copywriting Formulas Really Work?

May 31, 2010  |   Posted by :   |   Copywriting,Corporate Messaging,Corporate Writing,Slideshow   |   4 Comments»

Direct response writers swear by them. Advertising copywriters swear at them. Where do corporate writers fall? Do copywriting formulas give us the freedom of a narrow focus? Or, infect us with a narrow mind? Here are six of the most revered (or ...

Is Corporate Writing Getting Dumber?

Is Corporate Writing Getting Dumber?

May 28, 2010  |   Posted by :   |   News,Slideshow   |   1 Comment»

Disturbing Report from the Front Lines: "Do not use words, which are nearly absent in our daily conversation." Sage advice indeed, from one of the many writer's blogs on the Web these days. But, there's one tiny problem that turns ...